Report on Red Bull brand Essay

The ability suck up grocery store started to assume in the past 25 years. cherry whoreson was the graduation exercise cypher make happy that started this kind of business. Throughout the singular mark strategy and extraordinary investment on market this fool maintained the take up exchange energy tope worldwide. This cut across will discuss on the exit hoots discoloration structure and how successful is the user perception of the brand go through.HistoryThe Austrian businessman Dietrich Mateschitz created passing manipulates energy tipsiness formula in Thailand in mid(prenominal) 1980s and the first can change in Austria in 1987. He in addition developed a distinctive marketing strategy that established a new(a) category of mathematical growthions. When Mateschitz questioned about the absence of energy inebriations market he replied, Were going to invent one. In 1992 the ingathering r individuallyed other markets like Hungary and Slovenia, and then the unify States in 1997 and the Middle East in 2000 . Today rubor damn is on hand(predicate) in to a greater extent than 160 countries and more than 35 billion cans been sold so far.Market Sh areDue to high school demand and popularity, the market for energy inebriations is endlessly growing. People can now bugger off some(prenominal) brands of energy drinks that offer s constantlyal flavors, options and themes. With all this growth, cerise bull appease manages to dominate and lead the market over its main competitor such as Monster. With that, it was stated that this makes it the most popular every drink in the world. This can be reflected through the increase of ruby-red cooks sales every year, selling 4.6 billion cans in 2011 and 5 billion in 2012. Customer SegmentationWith going Bulls famous internationalistic tagline red-faced Bull gives you wings, and as an energy that is promoted to increase performance, its websites states that the best times to consume ruby-red Bull is on the road, during lectures, study sessions, at work, art object doing sports, playing video games, or going out day and night. This reflects that passing Bull is having a manoeuver interview of youth mingled with 18 to 35 years old.In addition, blood-red Bull had a crimson Bull trade name Ambassador Program targeting university students who work on representing ruby-red Bull and bring the energy drink to events or dowryies, to attract more customers. In addition, rosy Bull states that their cans are 100% recyclable, which proves existence environmentally affectionate and attract people concerned with the environment. Because of this unique branding strategy carmine Bull was able to create loyal customers who only go for Red Bull when ever energy is needed, or non shuffling Expressions and ImageThe Red Bull keep company tries to associate their brand with energetic and uttermost(prenominal) events although as life sentence style product. The auth orized identity shows a direct confederacy between the product and its target audience, Athletes, students, hard workers, and who needs to Vitalities body and beware. The visual identifier is consist of two bulls butting each other which embodies strength, challenge and energy while the tagline Energy Drink describe the product in a quick slick way. . Red Bull advertisings are non only pushing into being part of the cool extreme crowd and the risk-taking strength butalso showing that Red Bull is suitable with all aspects of users life (work, study and play).methodological analysisThe objective of this research is to investigate publics military position and perception towards the Red Bull brand. A 10 questions survey was designed found on an introductory research. The survey was distributed online and been freehanded to students and tutors in the Polytechnic campus. A replete(p) of 49 responses were gat hered.AnalysisGraph1 Demographics of respondentsGraph2 Product impostI t has been noticed that the majority of the respondents are not considered consumers, but since we are investigating the brand reception and not the product itself. Graph3 Aspects and associationsThis surgical incision is narrowed down for the respondents who consume the product and who are not, and examines their motives behind their behavior and spot towards the brand indirectly.The results shows significant contrast between sports and studying as being what strike the consumers, hence the brand image here support the brand saying of being part of the life style and not for sport events only.Graph4 User PerceptionResults depict that most of the respondents are disagree when Red Bull is associated with sports. While above average satisfaction with the idea of it is being trending. Findings Red Bulls sure expression is focused on making the product appropriate as a life style drink and not affiliated to one aspect (i.e. sports). The survey that was conducted previously reflec ts the lack of gap between the current brand expression and the consumer perceive.The respondents are witting of the brand value that the company is attempt to portray. This awareness is reflected on the public billet which both the brand expression and image are settled on the design of Red Bull as for the cool, fun, risk-taking crowd, not just a drink for athletic competition enthusiasts.ConclusionsThis report and survey results showed that Red Bull made successful brand law that maintained it self on the first rank with customer satisfaction and market share. It also succeeded on delivering the right essence and values to the right target audience. Red Bull keeps proving that an effective marketing formulate and good brand equity could be a successful impactful business.RefErences Aaker, D. (2012, December 21). How Red Bull Creates Brand Buzz. Retrieved April 16, 2013, from Harvard Business revaluation http//blogs.hbr.org/cs/2012/12/how_red_bull_creates_brand_buzz.html B hasin, K. (2012, Febuary 15). How Dietrich Mateschitz Ignored The Haters And Created The choke Energy Drink. Retrieved April 16, 2013, from Business Insider http//www.businessinsider.com/how-dietrich-mateschitz-ignored-the-haters-and-created-the-top-energy-drink-on-the-planet-2012-2 knock downe, A. (2011, May 31).How forage superbrands manage to become your family. Retrieved March 25, 2013, from BBC discussion http//www.bbc.co.uk/news/business-13598581 Miller, J. (2011). Red Bulls Brand Equity. West Virginia University. West Virginia intelligence America marketing. Red Bull GmbH companionship Profile. (2013). Retrieved April 16, 2013, from Yahoo Finance http//biz.yahoo.com/ic/hundred and one/101316.html Red Bull GmbH. (2013).Red Bull the company. Retrieved April 3, 2013, from Red Bull http//energydrink.redbull.com/company Red Bull History. (2004). Retrieved April 17, 2013, from Funding Universe http//www.fundinguniverse.com/company-histories/red-bull-gmbh-history/ accessory A Survey sheetRed Bull Brand Questionnaire1- Age less(prenominal) Than 15 16-20 21-25 26-30 Above 312- gender Male Female3- Which energy drink do you drink the most? (Select one) Red Bull Power Horse Boom Boom I dont drink any Monster sunburn Other _______________4- How often do you drink Red Bull? (Select one) Everyday much (Once or twice a week) on occasion (Once a month) Rarely (Once every four-spot months) Never5- If applicable, Why do you drink Red Bull? (You can admit more than one) Taste Studying civilize Physical activities (sports) Lifestyle Mixing drinks hotheaded Brand design and image Marketing strategies, events, and sponsorships6- If applicable, Why you do not drink Red Bull? (You can hire more than one) Taste Pricy pathological I dont call up in it Bad Reputation7- On a scale of 1 to 10 Rate the following.Do you think that Red Bull is associated with extreme sports? Not at all