Analysis of Cracker Barrel Old Country Store Inc. :: Restaurants Business Management Essays

Analysis of Cracker brake drum Old uncouth descent Inc.For the last thirty years, Cracker Barrel Old clownish Store, Inc. has been offering people on the highways of America an alternative to the fast feed pit stop. Their restaurants dole outs home-style food for thought, has quality gift shops and, most of all, a kindly and accommodating environment all go in to create a welcoming atmosphere. Making the guest comfortable is what makes them different. The waiters and waitresses let you take your metre. You are seated and promptly drink orders are taken. They give the customer qualified time to gaze over the menu. There are peg games on the table to occupy you or your young atomic number 53s. If it is a game of draw you wish, there is always a table in the corner fast to play. The main consumer characteristic that Cracker Barrel Old Coun fork up Store sets their standards on is Pleasing people. (Etzel, Walker, Stanton. 2001 pg. 204) A review of the Cracker Barrel Old Co untry store states, This restaurant has a combo of well behaved food, good service, and atmosphere. The gift shop is trendy, and affords one a place to browse. Do your browsing after the meal, for service is fast and efficient. One dines among body politic antiques that serve as decor. The country plates are a delight, and one must try the daily specials. Dont order dessert if youre not hungry. The blackberry cobbler and rat icebox pie are superb. This is home cooking with affordable prices and great atmosphere. (http//stlouis.citysearch.com/visibility/3855636) Cracker Barrel stores appeal to both the traveler and the local customer and have consistently been a consumer favorite. Cracker Barrel was ranked as the top family dining chain for the eleventh consecutive year in the 2000 Restaurants & Institutions magazine Choice in Chains annual customer survey. It was as well as named Best Family Dining restaurant by Restaurant & Institutions magazine for the ten percent consecutive year. The R&I award is based on a national consumer survey that evaluates chains on seven separate attributes food quality, menu variety, value, service, atmosphere, cleanliness, and convenience. For 2000, Cracker Barrel scored highest among family dining establishments on every one of the attributes.Cracker Barrel Old Country Store has accomplished the gentle of people by capturing a bit of the past...back when time seemed to move a bit more slowly, and folks had more time. They have captured a time gone by through their atmosphere, country store, and most of all, through their country cookin.